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Your Girl Care Routine, Redefined

Clean hair and body care designed to power you up, body + mind.

Shop our clean products

Gluten-free
Vegan
Recycled Bottles
No Sulfates
No Parabens
No Phthalates
No Dyes
Cruelty Free
100% Natural Fragrance
Gluten-free
Vegan
Recycled Bottles
No Sulfates
No Parabens
No Phthalates
No Dyes
Cruelty Free
100% Natural Fragrance

Our Mission

We reimagined a personal care brand that’s about who we are, not just what we look like. Our brand nurtures both body and mind, empowering us to care for our whole selves.

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Cruelty-free
Gluten-free
Vegan
85% recycled bottles

No sulfates
No parabens
No phthalates
No dyes or synthetic fragrances

Body

Pure ingredients for a clean, sudsy shower routine

Mind

Mental hygiene tips and resources to uplift and encourage you.

Earth

Responsibly sourced ingredients and recycled materials to help care for our planet.

Go-Getter

for girls getting it done

Adventurer

for girls climbing mountains

Athlete

for girls going the extra mile

Creator

for girls going bold

We’ve partnered with Girl Up—a movement to advance girls’ skills, rights, and opportunities to be leaders. Their motto is, “When girls rise, we all rise.”

About Our Partnership

"I’ve been struggling with my hair getting really oily, really fast. I tried this shampoo and that changed!!"

—Esther