Mental Hygiene

The American Academy of Pediatrics issued a report noting that 'mental health disorders have surpassed physical conditions' as the most common issues causing 'impairment and limitation' in youth.
(New York Times)
1 in 4 girls today fall into a clinical diagnosis – depression, eating disorders, cutting, and other mental/emotional disorders. On top of these, many more report being constantly anxious, sleep deprived, and under significant pressure.
(The Triple Bind, Steven Hinshaw)
By age thirteen, 53% of American girls are “unhappy with their bodies.” This grows to 78% by the time girls reach seventeen.
(National Institute on Media and the Family)

Mission Statement

As girls we are using our voice to weigh in on the mental health crisis by combining products for physical hygiene with a perspective on mental hygiene through tips and tools delivered on our communication platforms. Our online and social media content will include tips that educate on mental health topics like anxiety, depression, self-care, self-esteem, and boundaries. Our aim is to provide content that is educational while also being easy to understand. We want to be a safe space for girls to come learn about how to take care of their mental hygiene so they can be an unstoppable force for good in the world.

Abby co-founder

SadieB co-founder